[A TRADUIRE] Soft Landing Project

The "Soft Landing Project" (initiated by the University of Massachusetts Boston, in collaboration with the Lyonbiopôle cluster) offers start-ups and SMEs an opportunity to develop their international business strategy in the United States. The free, personalized 6-month studies are performed by second-year MBA students and give companies a clear vision of the market and barriers to entry in their business sector. The scheme constitutes an effective way of building an international business strategy by having all the key success factors to hand.
The Lyonbiopôle cluster federates the Rhône-Alpes region's academic, clinical and industrial stakeholders in the global fight against infectious diseases. It aims to become a world-class benchmark cluster for vaccines and diagnostics.

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